Michael Dixon

Managing Director

Michael is the original platform nerd (his words, not ours). He’s spent the past 30 years immersed in the world of SAS and enterprise analytics — breaking things, fixing them better, and helping organisations do far more with their data than they thought possible. As the founder of Selerity, he brings a rare blend of deep technical knowledge, commercial pragmatism, and a dry sense of humour to every client conversation.

Michael Dixon

What Drives Him

There’s always a moment — usually after some panic — when the system clicks into place and the client realises, ‘Oh wow, this is actually working for us.’ That’s the good stuff.

Expertise & Background

  • Over a decade at SAS Australia and New Zealand, including platform deployment and support
  • NSW SAS Programming Manager for the Department of Social Security
  • Founded Selerity in 2009 to help clients cut through complexity and take ownership of their environments
  • Designed the first SAS Data Integration Studio accreditation in Australia
  • Known for translating messy, legacy environments into stable, high-performing platforms that people like using

How He Works

Michael approaches every project like a systems puzzle: understand what’s going on, simplify what doesn’t need to be complex, and make sure the outcome is one the client can own long after go-live.

His style is

  • Straight-talking, with a dash of wit
  • Deeply hands-on — yes, he still rolls up his sleeves
  • Transparent and collaborative
  • Relentlessly focused on stability and speed

Outside of Work

When he’s not optimising platforms, you’ll probably find him deep into a gaming session or spending time with his much-loved dog, Millie.